,The app of Bukalapak is seen on a mobile phone next to its logo.
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JAKARTA: Shares in Indonesia's first listed tech unicorn, PT Bukalapak.com, surged 25% on their market debut on Friday as investors scrambled to get a piece of the country's fourth-largest e-commerce company in a booming sector.
Bukalapak shares rose to 1,060 rupiah ($0.0738) after reaching the 25% limit, with tens of thousands of investors buying shares on online platforms such as Ajaib and Stockbit, after the firm raised $1.5 billion in Indonesia's biggest IPO, valuing it at $6 billion.
"This event will create a snowballing effect and show the path for more Indonesia listings," said Willson Cuaca, a co-founder and managing partner at East Ventures, an Indonesia-focused venture capital firm.
The listing by the decade-old e-commerce platform, whose backers include Ant Group and Singapore sovereign fund GIC, has fuelled excitement in the thriving startup community, in a region that is home to over 400 million internet users.
The IPO comes as Indonesia's $40 billion e-commerce market is getting a boost from stay-at-home consumers and a shift by more businesses to sell online in the pandemic.
Investor interest is also running high ahead of a planned multibillion-dollar IPO by GoTo, Indonesia's most valuable startup formed through the merger of ride-hailing and food delivery firm Gojek and e-commerce leader Tokopedia.
"We initially ran a non-deal roadshow for 10 days in a row and I was literally having 11-12 meetings every day from 8 till 11 at night and these had to get extended as there was so much more interest," Bukalapak's president, Teddy Oetomo, a former banker, told Reuters in an interview.
The stellar debut pushed Bukalapak's market value to $7.5 billion, placing it among Indonesia's top 15 most valued companies.
The e-commerce firm, which also counts local media and conglomerate Emtek Group and Microsoft among its backers, reported a 26% rise in revenue to $96 million in 2020, up 26% on the year. Registered users stood at 105 million.
Bukalapak, which means "open stall" in Bahasa, works with 7 million agents, or "mitra", primarily street kiosks and mom-and-pop shops, who it connects to consumer goods distributors, narrowing their supply chain and the costs of their wares.
It focuses on areas outside top-tier cities in the archipelago, and ranks behind Tokopedia, Sea Ltd's Shopee and Alibaba's Lazada in the e-commerce segment in terms of market share and gross merchandise value.
"Bukalapak's IPO shows that there is a large and vibrant market for homegrown Indonesian unicorns," said Antonio Puno, head of Southeast Asia corporate finance at Bank of America, the joint global coordinators for the issue with UBS.
Bukalapak increased its IPO size in multiple rounds and received roughly $6.5 billion of interest from institutional and retail investors. The retail part of the IPO was doubled to 5%.