,Hosts man a Tencent company booth at the Big Data expo in Guiyang, Guizhou province, China. Beijing is cracking down on what it perceives as ‘effeminacy’ in the gaming industry, with Tencent and NetEase firmly in its crosshairs. – EPA pic, September 9, 2021.
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CHINESE authorities have ordered gaming giants Tencent and NetEase to end their focus on profits and cut content perceived to be breeding “effeminacy”, as Beijing tries to direct youth culture, gender ideals and the reach of big tech.
The move is the latest by authorities to tighten their grip on the embattled technology sector and sent shares in some of the industry’s biggest names plunging.